As the head of Industry Research, Vassilis Bakopoulos has been tasked with organizing the industry’s wish list of top questions regarding mobile’s role in the marketing mix. Over the last two years he has led what is quickly becoming the more significant research ever conducted for mobile marketing, working with a consortium of over 20 leading companies and developing an innovative measuring platform that allows brands to collect insights that had never been deemed possible before.
In his role, Vassilis also spearheads a lot of the communication around MMAs research, evangelizing the results as a speaker at conferences and in-person presentations to MMAs extensive membership base.
Vassilis joined the MMA coming from the advertising world where he spent a number of years leading planning and strategy for Digitas/Publicis in NY, Stamford and Atlanta offices. Before that, he held senior roles with Kantar in New York and Europe, working for Innovation and communication consultancies and advising Fortune 100 companies in areas of segmentation, new product development and communication.
Vassilis spent the first part of his career in Europe conducting extensive marketing research work across EMEA. During the 2004 Olympic Games, he was the main research advisor to the Organizing Committee of the Games and before that he was one of the pioneers in online and digital research, working with the IAB and organizing the first audience measurement platform in Greece in the early 00s.
Vassilis holds an MBA in International Banking and Finance and he is published in Greece.