Jeff Rosenblum is an advertising agency founder, documentary filmmaker and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.
He is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more.
Jeff was the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing, screen writing and funk guitar. His guitar instructor summarizes these efforts best, describing his playing as “mediocre, at best.”
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as an Advisory Board for Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking then he is.
Keynote Session: A Closer Look at The Groundbreaking Strategy Behind The World's Passion Brands
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Billions of dollars are being made and lost while brands grasp for the newest tools and technology. But most don’t realize the strategic underpinnings need to change. In this presentation, Jeff Rosenblum, author of Friction and Director of The Naked Brand, shows how to build a passion brand by focusing on empowerment over interruptions. He shows how fighting friction enables brands to divorce themselves from legacy business models and shift from rational customer relationships to emotional customer relationships. He will use neuroscience research, case studies and engaging stories to show how brands can embrace transparency, win brand evangelists and unleash unprecedented growth.