Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence, and leads IAB projects within its automation, identity, and measurement/attribution groups. He works closely with leading ad technologists, agencies and publishers to identify the most pressing challenges within these verticals, and develops best practices, research, and white papers that aim to improve the functioning of digital media buying and selling via automated tools, software and data.
Prior to joining the IAB, Ben oversaw Digital Trading at GroupM agency MetaVision Media where he was responsible for programmatic strategy, optimization, ad operations, and private marketplace development across Nestlé’s 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University. He resides in Brooklyn, NY.