Babs Rangaiah leads marketing for IBM’s iX division. His directive is to apply the considerable assets of IBM -- from Design to cognitive computing through to e-commerce -- to establish an end to end marketing advisory blueprint for the digital age for some of the world's top brands.
Prior to joining IBM, Babs was the Vice President of Global Communications Planning for Unilever, based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever was recognized as one of the best and most innovative marketers in their use of the Media & Digital space. In 2007 & again in 2011, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost.
Babs was named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year, Digidays 2011 top marketing “tweeter” and most recently was named one of 2013’s top 100 Global Marketing Leaders by the Internationalist.
Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble.
Babs recently (May 2016), obtained a Masters in Science Degree, with a focus on interactive technology, from Quinnipiac University.
He was born just outside Bangalore, India, has recently lived in London, UK and currently resides in Scarsdale, NY with his wife & three children.