Alexa Christon has worked on brands such as Pepsi, Yahoo! And Time Warner Cable during her 10+ career in advertising and marketing. Currently at GE, Alexa has worked on developing GE's strategic messaging platform via multi-channel initiatives, most recently Brilliant Machines, Focus Forward Films and Fallonventions. An integrated marketer, Alexa looks at building brands across advertising, branded and rich content experiences.
Alexa is also Co-Founder of the ADLANDIA Podcast. ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers.