Rishad Tobaccowala, is currently the Chief Strategist at the Publicis Groupe and has done a remarkable amount of innovative work during his 31 years of experience in the marketing world. Rishad has held such prolific positions as the Chairman of DigitasLBi and Razorfish, the Chief Strategy and Innovation officer of VivaKi. Additionally Rishad has worked, founded/co-founded or incubated for a variety of companies including Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo.serves. Rishad also serves on the board of Recycle Bank and works as an adviser to several firms including Greycroft Partners LLC, Abundant Ventures, Marketshare Partners, and Visible Measures. He is also the chairman of The Tobaccowala Foundation, a family foundation providing health, education and welfare to the needy of India.