Media and the way it is consumed is changing so rapidly that brands are having to be strategic, steadfast and bold all at the same time in order to stay relevant. Magna Global’s President of North America, David Cohen, leads a discussion with media experts, publishers and content companies as they dive into how they are handling 2016, an evolutionary year in the media industry.
Intricately intertwined, Europe and the U.S. take influence and cues from one another in developing industry landscapes. This begs the question, what are the new media models that innovative players in the marketing and advertising industry in Europe have invented and reimagined? What shifts are agencies, clients and media platforms experiencing?
The digital marketing ecosystem has never been in such a quandary. On one hand, the channel is plagued with a series of issues that call into question the benefits that software, addressability and data once promised. Many blame ad tech and investors have soured on the sector. On the other hand, digital is experiencing record growth with promising new applications (MarTech, AI, IoT, VR/AR and bots), more large companies are entering the sector and select technology companies are exiting for record valuations. From his unique vantage point as an advisor to major constituents, Terry Kawaja will shed light on this dichotomy and discuss how the market will separate the winners from the losers.
To successfully resonate with audiences, many brand initiatives and content marketing strategies require a social good component. Navigating the world of non-profits, along with inspiring creators to get on board is time-consuming, difficult and fraught with peril. But when all these ecosystems intersect, the mutually beneficial synergies create value for everyone involved. This seminar explores how to select the right non-profit to partner with, how to set up a structure to manage expectations and deliverables, and how to get creators excited, enthusiastic, and on board.
Hear how UNICEF and award winning international creative agency, 180LA, collaborated to create a thought-provoking Global Social Good Campaign. The campaign used creative and imaginative license to tell the harrowing and dramatic true stories of children and refugees suffering from conflict in Syria, with the goal of raising awareness of the plight of children at the hands of conflict.
Explore the marriage of content and native advertising with the leading women’s lifestyle digital media company. SheKnows media has revolutionized the publishing industry with seamless integration of users, editors and content creators on a single platform designed to empower the female gender to discover, share and create. The award-winning team at SheKnows creates authentic and on-trend content for a wide variety of audiences.
The explosion of new technology platforms for advertising creates expansive opportunities for new media producers from new ways to entertain audiences and build influencers to new subscription models and payment solutions. Join the Producers Guild of America New Media Council East for a discussion on breakthroughs in ad-tech for producers; including the latest in data science, artificial intelligence (AI), addressable advertising, mobile real-time semantic buying, in-app purchases, and video game ad solutions.
The blockchain, the system that allows integration of Bitcoin technology into our everyday lives is the early years of causing a massive disruption in the worlds of finance, technology, and even media. Join us for an education and discussion on the current examples of digital assets at work in the media, content, brand marketing and advertising industries. Learn how this new technology will shift our lives and industries.
In a recent study by the Economist Intelligence Unit, more than half of marketing executives reported that the IoT movement would revolutionize marketing by the year 2020. Amazon’s Echo device has already seen spectacular success since it was launched a year ago.
Join the Internet of Things Consortium (IoTC) and special guests to discuss how marketers and technology companies are already planning for this revolution. Learn what’s real and what’s pure science-fiction in the IoT era.
Recent years have shown exponential growth in the exploration of artificial intelligence and its potential to alter all aspects of our lives. Developers at Google are approaching the rollout stage of self-driving cars, Amazon has released one of the most effective voice-activated personal assistants in the media space, and Facebook is developing chat-bots in their instant messaging platform so brands can converse with consumers.
In the advertising and marketing world, artificial intelligence is starting to be far more than a science fiction topic or a nifty copy strategy. Join us for a discussion on the development of new technologies and the relevance of a data driven and tech-savvy mindset in today’s world.
TV is experiencing a Golden Age that marries high quality content with a broad set of viewing options. The technology behind streaming TV media and advertising is finally here at scale to support the creation of engaging entertainment and advertising. Trailblazers in digital TV will discuss the exciting possibilities of Advanced TV that are available not in a distant future, but today.
According to Nielsen's Music 360 Study, 75% of people choose music as their top form of entertainment. Music is there for all of life's moments, big and small. It's a passion point that creates an emotive connection where brands can connect with highly engaged consumers. Join us for this exciting session with Pandora who is on a mission to build a marketplace that unifies the music ecosystem under one roof - from radio to on-demand to live music. What's the benefit to marketers? In the Era of Expectation where multi-tasking is at an all-time high and people's time and attention is at an all-time low, Pandora will share the key to executing an impactful attention strategy.
The effectiveness of new technologies and platforms to drive hard results is still up for debate. Search, perhaps because of its age, is sometimes overlooked in the modern marketing mix. However, understanding and acting upon consumer intent in a ‘C2B” world is still one of best investments marketers can make.
In this session, we’ll explore how progressive brands are mining search and social to better understand their customers and how this approach is evolving to impact content discovery, commerce and more.
In hockey, the Great One always said to skate where the puck will be. With media and advertising growing and changing rapidly, we’ll join a lively discussion with leading investors who give us a sense of where they think the puck is headed. What types of trends are investors seeing, from the tracking of early, late and growth stage funds to the hottest media and ad:tech solutions that are getting everyone excited. Get your skates on and sticks in hand, and let's see where the puck is headed.
We are all bombarded with the latest research and trends on everything from live streaming to virtual reality - but what does it all mean and how does it affect our companies? How will we take this information and apply it to our business models for future success? Join this two-part panel of SPROCKIT innovators for a lively discussion addressing the future of advertising in media and entertainment, and how they see marketing, advertising, technology and consumers intersecting as they move into the future. Come prepared to share your thoughts on OTT, hybrid models, cord cutting, skinny bundles and more!
Interested in planning a career with purpose and achieving deeper, long-term life goals? Join Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide and author of “The Long View: Career Strategies to Start Strong, Reach High and Go Far,” for a lively and informative presentation on how to build career fuel over the course of a working life.
Brian provides practical advice for what he describes as the three career stages, each lasting around 15 years:
Stage One: Start Strong by “Taking on Fuel”
Stage Two: Focus on Strengths in Mid-Career
Stage Three: Pass the Torch and Reignite the Flame in Later Years
The first 100 attendees will receive a signed copy of the book. Don't miss this chance to enhance your career strategy and network.
Book signings by the author will take place directly before the presentation at MADE for authors (Booth #816)
When people talk about the Internet of Things they usually focus on the things, but that’s a mistake. As billions of devices connect to the internet over the next few years what really matters is how human behavior will evolve in this totally connected environment. Just think about how different sitting in a coffee shop is today than before the smart phone, and then multiply that change by a billion.
Join Dr. Brad Berens, Senior Fellow at the USC Annenberg Center for the Digital Future and head of the Connected Experiences Project, as he walks us through what we can expect from users, consumers and customers— and how soon that digital future will arrive.
A session with 212NYC and ad:tech NY
During this session with the industry's rising media planners and buyers we will explore the media platforms and channels that are popular with today's crowd, including those in the media industry. Moderated by ad:tech's own John Durham, the group will delve into how the usage of these particular platforms and channels inform the approach to media planning and buying that our panel participants execute on behalf of their brands.
Crowdfunding is on track to surpass venture capital funding in 2016. Learn about this powerful form of alternative finance from the leading crowdfunding experts in banking, marketing, and technology.
Book signings by the author will take place directly after the presentation at MADE for authors (Booth #816)
Author - Melinda Moore
Book - How to Raise Money: The Ultimate Guide to Crowdfunding
In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.
Book Signings by the Author will take place directly after the presentation at MADE for authors (Booth #816)
With the automation and segmentation of advertising more in demand than ever, will TV finally change? Billions of ad dollars are still wrapped into "dumb" ads that often don't know who they're talking to. Learn from the leading experts in the industry on how one should define programmatic and addressable television and how the industry will change in 2017.
What is the current state of programmatic video internationally? What were the past challenges and who has big sights on the future? Join our expert panel we look to address these questions and more.
A panel of experts discuss The Drums Digital Trading Manifesto, a publication which sets out a guide to best practice, highlights the issues that the industry faces and looks at those who have excelled in the last year. Using The Drums ground breaking Digital Trading Awards program as its basis, this panel will feature some of the judges, winners and journalists who produced the publication.
Would addressable advertising be much more effective if publishers and brands had insights into metrics industry wide in order to build better audiences? Could blockchain technology allow for more secure, portable data across platforms? Today data sits behind walled gardens, for good reason. Privacy and data security are big concerns. However, creating a method to effectively sell and execute omni channel campaigns over and over again in simply ways is very challenging. Billions of dollars in media transactions are occurring with many middlemen facilitating, but the data is not able to truly be audited or standardized. As we move further into programmatic media buying, could the blockchain be the industry’s standardized trust layer?