Consumers—empowered by a slew of screens and devices have risen up as a force like we’ve never seen before. Marketers, meanwhile, struggle to reach and grab the attention of these elusive, always-on-the-go consumers.
It all comes down to a single word: attention. But how do you get it? And keep it?
In this high-energy session, eMarketer co-founder Geoff Ramsey will certainly grab your attention as he walks (or, rather, runs) you through the important numbers, dissects the confusing trends and reveals a practical roadmap for how marketers can succeed.
musical.ly is the world’s fastest growing video social network. What started as a music-video / lip-sync app now boasts over 130 million users who make over 10 million videos per day across various genres.
Over the course of our keynote, through user interviews and interactive demos, musical.ly and creative agency Collab will tell the story of how the app evolved into the platform it is today; reveal how our community has created a new kind of social engagement, a new breed of influencer, and a new way to discover music; and discuss how we bring innovative marketing campaigns to life for brands and studios.
How a packaged goods company is shifting its focus to become a content producer and media owner.
It has never been more difficult to capture audience attention. For brands this means more complexity, constraints, and collaboration than ever before.
Join Laura Henderson, the Global Head of Content and Media Monetization, as she shares how she’s plotting the course for new media models with her exciting new content partners.
Visits to Trump-branded properties has been down. Uber is improving the accuracy of its pins. And advertisers can measure how effectively their ads actually drive people into stores. Powering all of these insights and capabilities is location intelligence. In a digital age when mobile phones are ubiquitous, location data has become the most powerful tool that the biggest brands, tech platforms, and hedge funds are relying on. Join this exciting session with Foursquare to understand how location can drive ROI, engagement and smarter decisions.
The advertising market and ad technology industry in China are growing exponentially. The unique ecosystem of the Chinese advertising marketplace is significantly different from others. What strategies should brands adopt in connecting Chinese consumers? How do you choose the partners with reliable quality and local expertise? What strategies should you use? Industry experts will share their insights in connecting brands with Chinese consumers by leveraging a variety of solutions.
The promise of Addressable Television is just around the corner, with data readily available to understand a household’s composition, targeting technologies available to drive the right message to the right home and a willingness by agencies and brands to explore these new opportunities.
Join this fireside chat with the top two industry experts for a frank and intimate discussion on how agencies are going to scale to the promise of addressability.
How do you reinvent the approach to creating diversity in the marketing and advertising industries, so that everyone involved thrives? You raise awareness of the benefits and rally professionals in a shared movement. Imagine the possibilities for innovation and ideation inside your company and within your culture, when diversity is the imperative.
Hear from executives and participants of the AdClub’s I’mPart program as they share the successes of plugging into an initiative that focuses on attracting, training, retaining and promoting diverse talent in the ad industry.
Smart marketers and media companies are preparing for the next generation, Gen Z. With their wallets promising to be filled with billions in spending power, companies are having to figure out how they reshape their messaging and products to speak to a new audience. Per the NY Times, “The tweens and teens of today are primed to become the dominant youth influencers of tomorrow.” So with a completely new set of cultural references and expectations, marketers are gearing up for the challenge. Join this discussion with brands, researchers and tech companies as they prepare for the most technologically sophisticated and mindful generation to come, Gen Z.
Competitive gaming, or "esports" as they are aptly called, has become the preferred sport of choice for many millennials. The industry is young and malleable, showing there is no better opportunity on which brands can grow visibility and trust with the millennial generation. Join Nathan Lindberg, Director of Global Esports Sponsorships at Twitch, as he discusses opportunities for non-endemic brands at the convergence of live streaming, competitive video games, and an enthusiastic fan base hungry for engaging non-traditional content.
Marketing research efforts have traditionally ignored the vast opportunities in exploring consumers subconscious and instead have focused on targeting the rational, and conscious mind. Neuromarketing, which is focused on applying the principles of neuroscience to marketing research has now entered a new phase, where brands, agencies and content owners can be provided instantaneous insights about their messages and campaigns by leveraging real-time data that’s provided by neuromarketing techniques. We’ll hear from tech companies, researchers, data specialists and brands using new technology that helps improve understanding how people really feel.
Innovation is all about finding and applying new approaches to address existing problems or to serve unmet needs, but how do large organizations handle all that? Be a part of the discussion as we talk to leaders of multiple innovation labs who are leveraging their initiatives to create new models, explore new business opportunities, and to be at the very apex of the evolving media landscape.
Brands today have to develop a tangible connection between their online experience and their physical environment to attract and retain their customers. Our digital worlds are converging and it is crucial that we meet our consumers at every digital and physical touchpoint. Join us for an interactive session where we will discuss the ways to deliver exceptional customer experiences using connected tech including mobile, location, data, and analytics to connect with consumers. Our panelists from retail, brands, and agencies will share their experiences and insights on bridging the physical and digital world.
Autonomous technology is changing the auto industry. From how we will interact with them to how we will market them, we’re now presented with a number of questions: Will converging levels of safety and technology destroy brand differentiation? What will be the key emotional drivers in styling and interior design? And how do marketers foresee using cars as a platform to deliver messages? Car and Driver Editor-in-Chief Eddie Alterman leads a discussion with marketing experts from some of the most innovative automotive brands to dive into how the connected car will change the auto industry—and the advertising that drives it.
With over 10 billion daily video views and 150+ million daily active users, no marketer can ignore the power of this exciting platform. Today, Businesses have to wrap their heads around a smart and authentic strategy to take advantage of the high engagement on Snapchat. The business potential of new technology is only realizable with the use of good creative and strategic thinking.
As a content channel, a social media activation center and now an advertiser channel, where do you start with SnapChat?
Today, we see big brands stand out from the fold with a new strategy and model for the future.
Red Bull Media, Margaritaville, Marriot, Lexus, Pepsi, Mountain Dew, and the list continues. These are brands that have become hybrid businesses that are more media company than brands or advertisers. This begs the question -- can and should every brand chase the Red Bull model? We'll catch up with three brands on the how, the why and the ROI of building a video content strategy.
Discover a whole new world at the intersection of immersive content and technology. Virtual Reality (VR) and Augmented Reality (AR) together have the potential to become the next mass-computing platform. From the cover of Time, the New York Times VR (NYTVR), and even a dedicated feature at Sundance, VR has captured the imagination of the world and is transforming everything from entertainment and advertising, to gaming and education. Become a part of the discussion with the leading industry innovators who, in the pursuit of presence, are creating some of the most compelling immersive experiences, making up rules as they go, and setting the bar for VR development.
The Turner AdLab is a seven-figure research initiative that brings together some of the sharpest minds from across advertising and marketing, uniting elements of brand, academia, research, tech and design, to experiment and plot a course for the future of advertising. Join us as members of the AdLab share their views on the business critical issues that the industry needs to address in order to evolve the consumer experience of advertising and the ROI it delivers in the context of new viewing experiences.
The Programmatic hiring challenge: opportunities and strategies for attracting, hiring and retaining A-Caliber talent and next generation of leaders. This panel of programmatic industry experts, comprised of programmatic leaders of publishers, technology companies, agencies, will provide key intelligence around how we can ensure that we, as an industry, have the right talent in place to grow and service the programmatic demand in the market.
The discussion will center around how consumers are not the only ones that see the world through a biased lens based on the media and advertising they ingest, but that “Advertisers" and “ Marketers" also fall victim, and it is reflected in their campaign development beginning at the RFP.
The broad stroke of trying to reach the 18-49 m/w or trying to reach “The Millennial” is a mistake (traditional views of demographies is not only a flawed methodology, but limits the ability to fully leverage the power of targeting technologies). A more thoughtful approach is to focus on “Persuadable” consumers by identifying the custom segments of individuals who are most likely to swing your way.
Join us for a discussion on how to leverage the power of first-party data to reach and influence customers across their shopper journey. Marketers are struggling to deliver relevant advertising to their consumers, between lack of visibility outside of their own brand properties, and the walled garden publishers consuming so much of their ad spend. During the hour long session, you'll learn how leading brands and retailers are overcoming these challenges, acquiring new customers, and driving incremental brand consideration and conversion. Hear from Cristina Blanco-Adams, Media Director at Y&R on how Bazaarvoice and Y&R partnered for success on a campaign for AMD, a leading microprocessor manufacturer.
Consumers are in their connected cars an average of 46 minutes a day as they complete the rituals of shopping, dining, and increasingly, living life on the move. Until now, engaging them in the vehicle has been limited to the mass messaging approach of radio and out-of- home. But that’s changing. In this panel discussion, join leaders from IBM, Koupon Media, OnStar and The Weather Company to learn more about how marketers can leverage connected cars to expand their reach to consumers and extend the life of the in-vehicle experience to an in-store purchase.
The world has gone mobile; for consumers, the shift has happened. 73% of people say their mobile phone is always with them. Mobile users in the US pick up their phones more than 150 times a day, ultimately spending over 3 hours a week consuming media on these devices. Yet, there is a large gap between consumer attention and marketing investment. This creates a massive opportunity for businesses that can adapt to changes in consumer behavior and embrace technology to drive marketing innovation.
Facebook and Instagram are at the center of the shift to mobile for both consumers and advertisers. In this session, Elad Kolet from Facebook’s Solutions Engineering team will discuss the essential role of software development in marketing that delivers the unprecedented agility, speed, and innovation the new mobile reality requires. He will provide a detailed look at Facebook's Marketing API, the use of automation to deliver meaningful connections between people and businesses, and the business transformations required for modern marketers to thrive. The session will cover both the business case for engineering investment, as well as the technical details developers will need to get started.
Looking for creative campaigns? Stuck in the same research rut? Want fresh keyword concepts? The data is out there, you just need to know where to look. Learn actionable strategies and tactics that will help you uncover untapped marketing potential and discover exciting new directions for your organic, paid and social initiatives. After this session you’ll be able to:
– Align research with search intent
– Leverage online communities for new ideas
– Capitalize on your internal data
– Mine competitor data to identify new opportunities
– Address the search needs of mobile users
– Understand voice-driven searches
90 Seconds is the world cloud video production platform creating content throughout 92 countries for the world’s largest brands and their agencies.
Utilising the “Gig-economy” pioneered by the likes of Uber and Airbnb, how can brands use this economy to create agency quality content at scale for less whilst mitigating risk? Daniel Littlepage VP 90 Seconds Australia and Marcus Wild VP 90 Seconds New Zealand, discuss the effective ways to capitalize on such models whilst protecting your brand. Comparing the costs and risks of in-house teams Vs freelance creator marketplaces and should brands be really looking at building internal video teams in the first place.
It’s well known that companies that offer free samples experience a marked sales lift, especially in retail environments. Simply put, when consumers are given the chance to try something first, they’re much more likely to buy it.
But the story doesn’t have to end with the sample.
Co-founder and CEO Matt Eichorn shares how Freeosk has reimagined the art of sampling by identifying the unique relationship that can be built around 'free' and by offering a digital and physical platform for all brands to take part.
Social media is creating a new normal in the world of ad-tech. Too often, today’s ad-tech is conceived only with the benefit of advertisers in mind. But social is changing the game, crafting ad platforms that aspire to seamlessly align with consumer desires through precise targeting and relevant content. As we look to the future, social makes it possible to see a world where promoted content would no longer interfere, but rather would inform, entertain, captivate, and educate—always in the most relevant way possible.
Consumers are powerful today, but by 2021 they will be stronger than ever—gaining the ability to more precisely filter and customize their media experiences so that only what they want gets through. While this is a terrifying prospect for many in our industry, a world where the consumer rules the day is ultimately a good thing for ad-tech and advertisers. This session will explore how powerful consumers will force ad-tech to evolve faster than ever before, why social platforms are leading that evolution, and the requirements that are likely to emerge in a truly consumer-first approach to digital advertising.
According to the ANA, a K2 intelligence study revealed “evidence of a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship." If this is the case how can we implement a culture of full disclosure and build trust as the foundation of relationships with long-term business partners.
Join our experts from across the industry as we discuss the accuracy of this K2 report and discuss the future for the industry.
In 2016 programmatic video ad spending is reaching $6.18 billions, which is 60% of all digital video ad spending. It allows advertisers contact the specific audience, selected by any of variables and publishers to drive monetization strategies in the most efficient way. But still, there is a number of challenges facing programmatic video from each side of the market. We've gathered the experts from demand-, publisher- and tech side to figure the main challenges for programmatic video in 2017
Is ad-blocking a fad? Is it only a temporary problem? Can content combat the ad-blocking issue?
Join our experts as we take a look at these and many more issues around ad-blocking.