Day 1
Wednesday 2nd
November 2016
Day 2
Thursday 3rd
November 2016
Programmatic Punch Day 1
10:30am - 11:15am
Transparency
Round 1:
According to the ANA, a K2 intelligence study revealed “evidence of a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship." If this is the case how can we implement a culture of full disclosure and build trust as the foundation of relationships with long-term business partners.

Join our experts from across the industry as we discuss the accuracy of this K2 report and discuss the future for the industry.
Digital Editor
Chief Executive Officer North America
Founder/ Chief Executive Officer
Head of Digital – North America
12:00pm - 12:45pm
Video advertising: the issues and solutions
Round 2:
In 2016 programmatic video ad spending is reaching $6.18 billions, which is 60% of all digital video ad spending. It allows advertisers contact the specific audience, selected by any of variables and publishers to drive monetization strategies in the most efficient way. But still, there is a number of challenges facing programmatic video from each side of the market. We've gathered the experts from demand-, publisher- and tech side to figure the main challenges for programmatic video in 2017
Digital Editor
Head of Business Development
Programmatic Sales & Video Consultant
Managing Partner
Chief Tomorroist
3:00pm - 3:45pm
Ad-Blocking
Round 3:
Is ad-blocking a fad? Is it only a temporary problem? Can content combat the ad-blocking issue?

Join our experts as we take a look at these and many more issues around ad-blocking.
Managing Director
President, USA & Canada
Senior Director, Technical Standards
Executive Vice President, Brand Safety
Director of Global Data Solutions
Programmatic Punch Day 2
10:00am - 10:45am
Is TV advertising actually going programmatic?
Round 4:
With the automation and segmentation of advertising more in demand than ever, will TV finally change? Billions of ad dollars are still wrapped into "dumb" ads that often don't know who they're talking to. Learn from the leading experts in the industry on how one should define programmatic and addressable television and how the industry will change in 2017.
Executive Editor, Found Remote
VP, Programmatic TV
Head of Advanced TV
Chief Revenue Officer
Vice President
11:30am - 12:15pm
Programmatic Video Internationally
Round 5:
What is the current state of programmatic video internationally? What were the past challenges and who has big sights on the future? Join our expert panel we look to address these questions and more.
Advertising Industry Reporter
VP, Strategic Demand Management
SVP, Programmatic Packaging and Sales
General Manager of North American Operations
3:00pm - 3:30pm
The Programmatic Manifesto
Round 6:
A panel of experts discuss The Drums Digital Trading Manifesto, a publication which sets out a guide to best practice, highlights the issues that the industry faces and looks at those who have excelled in the last year. Using The Drums ground breaking Digital Trading Awards program as its basis, this panel will feature some of the judges, winners and journalists who produced the publication.
Managing Director
VP of Commercial Development