Adams leads the customer-facing team at BidSwitch, driving revenue & growth globally via new business, strategic partnerships and deeper customer relationships.
BidSwitch provides immediate and seamless real-time access for hundreds of supply and demand partners across all media types (display, mobile, video, native, etc.) Like a network switch, BidSwitch allows RTB-enabled platforms to quickly activate new buyers or sellers; enter new geographical regions, and turn on new media types — all through a single integration.
Adams has over 15 years of experience in the media, marketing, and technology sectors. Before joining BidSwitch, Adams was the Chief Revenue Officer at Eyeota. Prior to which, he worked at Experian Marketing Services’ Hong Kong office, most recently as General Manager, Greater China and Southeast Asia, handling sales and client services support for platforms, data, and data qualities business lines. Before Experian, Adams was at Axciom, most recently as Regional Director, Partnerships & Alliances, Asia.