The digital marketing ecosystem has never been in such a quandary. On one hand, the channel is plagued with a series of issues that call into question the benefits that software, addressability and data once promised. Many blame ad tech and investors have soured on the sector. On the other hand, digital is experiencing record growth with promising new applications (MarTech, AI, IoT, VR/AR and bots), more large companies are entering the sector and select technology companies are exiting for record valuations. From his unique vantage point as an advisor to major constituents, Terry Kawaja will shed light on this dichotomy and discuss how the market will separate the winners from the losers.