Liliana is the Chief Marketing Officer of Kinetic, the global leader in contextually connecting and activating audiences on the move. In this role, she elevates global performance by evolving Kinetic’s product offerings, planning methodologies and new business strategies. As Kinetic evolves to keep pace with consumers that move faster than ever, Liliana implements smarter systems and consistent processes to ensure client teams can effectively harness the power of consumer insights across the U.S., U.K., China, India and other key growth markets.
Previously, Liliana served at SVP, Global Product Lead at BPN, a media agency network under Interpublic Group, where she developed a flexible strategic framework that leveraged data analytics to better inform innovation, social and shopping behaviors across Europe, Latin-America and Asia. Prior to IPG, Liliana was SVP of Strategy at Havas Media, where she led the development of integrated strategies for the agency’s blue chip brands.
Throughout her career, Liliana has worked with some of the world’s most iconic brands, including Johnson & Johnson, Nike, HP, Pepsi, Visa Inc., and McDonald’s, in furthering their cutting edge leadership in analytics, business intelligence, brand campaign management and cross-market insights on a global scale.