Pieter is co-founder of TVadSync, a leading marketing technology company that leverages TV data to improve online advertising. TVadSync is one of the first companies to work directly with TV brands on data monetization through audience extension on non-TV screens. He has spent the last 15 years conceiving, developing and bringing to market new products and services, both in start-ups and in large technology companies. He managed the launch and go-to-market of multiple online- and mobile advertising-supported services and platforms at large global software companies and was involved in some of the earliest mobile virtual network carriers in Europe. He has a deep understanding of the cross-section of TV, mobile, advertising and media and how the merging of these areas is shaping business models and the impact this has on the advertising- and marketing industries.