Lamb has proven himself a business innovator, bringing a fresh vision and bold approach to industry leaders such as Frito-Lay and Robert Half International.
In 2009, Lamb co-founded The Shadow Gang, a transmedia company, built to develop a multiplatform digital experience called BZRK. In partnership with best-selling author Michael Grant and Egmont Publishing they built an organic digital following leading to platform expansions of foreign book rights in over 14 countries, and movie option rights to Sony Pictures within a year of fruition. Lamb proved that multi-platform narrative experiences could help build an audience and global reach.
With that success, Lamb took on the challenge of digital video with a mission of destroying the linear thinking in a non-linear world. Thus the MultipopTM video enhancement platform was born. Built with content creators and their publishers at the core, Multipop’s patented content delivery platform enables content, commerce and integrated advertising to be added to your digital video across every platform.
The goal: help producers deliver effective money making content and a great user experience to the audience so everyone can win!