A second generation (his Father ran DM for IBM in the 70’s & 80’s) and evangelical direct marketer, Mark has been immersed in the digital marketing space pretty much since its inception (online since 1984 in fact): working on both agency and client-side in Europe, USA and Asia.
Recently relocated from New York to London, he is retained as EVP, Brand and Digital Marketing for The Economist. His main task there is to acquire new subscribers for the newspaper using digital channels -- overseeing global implementation of a bleeding-edge data-driven content-marketing strategy, he has halved the organisation’s cost per acquisition whilst driving scaled subscription growth.
Immediately prior to joining The Economist, he was EVP APAC Regional Director at McCann Worldgroup (based out of Hong Kong). There, he was responsible for both the MRM/McCann network regionally and was also the digital marketing‘go-to’person across Asia. He has managed the development of dozens of digital initiatives and online marketing campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; BT; Diageo; General Motors; Google; Guinness World Records; HSBC; IBM; Intel; Interbrew; Microsoft; Royal Bank of Scotland, Saab and Unilever (to name but a few).