Eric Jacks is the Chief Strategy Officer at Collab – a leading digital content and creator studio with a roster of over 350 of the top social media influencers. He is responsible for corporate strategy, business development and innovation, while also overseeing all brand, agency and entertainment partnerships. As a function of overseeing strategy, Eric heads up Collab's partnership with musical.ly and live.ly, which includes management of talent and brand integrations on the respective platforms.
Prior to Collab, Eric was the head of the Entertainment and Intellectual Property group at Rogers & Cowan, one of the world’s leading entertainment publicity and marketing firms with offices in Los Angeles, New York, Nashville and Florida. There he was responsible for development of various multi-platform, branded-entertainment initiatives for R&Cs brand and talent clients through the creation of entertainment franchises, development of original content strategies and monetization of their intellectual property. This included projects for Sony, Billboard and The Grammy’s among others. Earlier, Eric was an Agent at CAA managing Global Brand Partnerships as part of CAA’s Lifestyle Talent division, while also serving on the Executive Team for CAA’s digital content practice. His efforts included developing groundbreaking entertainment franchises for high profile clients including Anthony Zuiker, Kevin Spacey and John Woo.
Eric has also held various Executive Producer and Brand Strategy roles at top media companies and agencies including broadcast.com, Yahoo!, RAPP and Tribal DDB. Eric’s career accomplishments include the creation of award-winning campaigns and strategic partnerships for brands such as Victoria’s Secret, NBC Universal, ABC, Lionsgate, Dreamworks, The New York Times, Coca-Cola, PepsiCo, Samsung, Hilton Hotels, Mattel and Ford/Lincoln.