Eric leads the Acxiom TV team as vice president of advanced advertising, with a focus on strategy, partner success, and the company’s cross-channel roadmap. His responsibilities include revenue growth and attainment, product go-to-market strategy and aligning TV and digital/online capabilities and strategy. Previously he launched the TV business at Allant, which Acxiom acquired in 2015.
Eric has led some of the industry’s most innovative data-driven advertising projects, including addressable TV, set top box data, and integrated online-TV segmentation and measurement. He has worked in data-driven advertising business for more than 25 years, and began his career at Forrester Research, where he wrote hundreds of reports on digital ad tech, database marketing, CRM, TV and the internet's disruption of traditional media.
Eric holds a Bachelor of Science from Rutgers University College of Engineering, and an MBA from Bentley College.