Laura Lee is the President of Margaritaville Media and Chief Digital Officer. At Margaritaville, Lee is responsible for all content (Margaritaville TV, Radio Margaritaville) and digital efforts for the preeminent lifestyle brand that celebrates escapism and free spirited fun. Inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, the Margaritaville brand reaches over 15 million fans with through its resorts (Hollywood Beach, Pigeon Forge, Wyndham St. Thomas), restaurants, Margaritaville tequilas, rums, LandShark Lager and Island
Tea, and apparel and footwear that can be found at www.margaritaville.com and Frontgate and HSN. Prior to Margaritaville, Lee spent eight years at YouTube, most recently helming its Global Top Creator team where she oversaw relationships with YouTube’s top global talent. During her tenure at YouTube, she significantly expanded the North American media business with innovative partnerships across television, film, sports, and news with over 300 companies in addition to launching YouTube’s VOD service in the US and Canada, overseeing a 90 person team across over 50,000 channels, networks, and operations on YouTube. Since joining YouTube in 2007, she has spearheaded relationships with partners including Vice, Discovery Networks, Frederator Studios, Lionsgate, Univision, Sony Pictures, NBCUniversal, CBS, and Scripps, among others. Laura led the launch of YouTube’s Rentals product (VOD), YouTube’s first foray into the transactional business and YouTube’s launch of full-length Shows & Movies. Before YouTube, Laura was Vice President and Head of Business Development and Operations for MTV Networks’ Music & Logo Group where she led the acquisition of Harmonix, partnership with Vice, and launched several vertical broadband businesses. She also served in various production and development roles at VH1 and Spike TV, including the GQ Man of the Year Awards. Before that, Laura worked at Time Warner in Special Projects in several capacities, including Interim Controller at Africana.com and helped advise on various digital launch initiatives such as Parenting.com. Laura began her career as a media investment banker for J.P. Morgan. Laura serves on Advisory Board of the Made in New York Media Center by IFP and the Advisory Board of Womensphere. Laura has served on the board of American Apparel and the Tech and Social Media Subcommittee for the 250th Brown Anniversary. Laura has been honored as a Digital Entertainment Impact Exec to Watch by Variety, a “40 under 40” with the NACD, Crain’s New York, and Multichannel News, recognized as one of Variety’s New York Women of Impact, and as a Next TV Digital Leader. A die-hard Brooklynite, Laura is a graduate of Brown University and Harvard Business School.