Kirstin builds modern brands by creating stories and driving digital transformation. She is responsible for identifying and piloting emerging digital and content opportunities that activate Schwab’s brand platform and generate audience engagement and evangelism. Kirstin oversees the brand social programs on Twitter, Facebook, and Instagram. Her team launched the first user-generated site experience that aggregates content from social posts at www.onyourowntomorrow.com. She has also built a brand storytelling program that has been one of the most successful brand video campaigns on Vimeo.