Kalyan Lanka Heads up product innovation and strategy for Simmons Research, responsible for product management, product marketing and strategic partnerships. In his role, his team focuses on cutting edge innovation in cross channel consumer and media research. His team is responsible for designing and executing corporate strategy. Prior to Simmons, Kalyan was the Head of Product & Strategy at Lotame, a Data Management Platform. His primary focus there was creating a unified data management platform that showcased the value of data and uses beyond audience targeting. Before Lotame, Kalyan was the Director of Product Management at comScore. Kalyan holds both a Masters from Duke University and a Bachelors from Indian Institute of Technology, Madras in Technology.