Brian Katz brings nearly 20 years of media research and strategy to his role as the SVP of Audience and Purchaser Insights at TiVo Research. Brian has extensive experience generating cross-platform media and consumer insights that directly impact content creation, monetization, marketing, scheduling and ad sales strategy. Before joining TiVo in 2014, Brian had a long career at NBC Universal where he led research for both cable and distribution units. Brian began his career at Paramount Domestic Television supporting sales strategy for UPN and syndicated programming. Brian is a graduate of Queens College and holds an MA in Media Studies from The New School. He resides in Rockland County with his wife and three children.