Benjamin Dick is Director, Industry Initiatives at IAB leading programmatic, data and performance attribution projects.
Prior to joining IAB, Ben spent four years at GroupM where he oversaw NA programmatic strategy and private marketplace relationships across the Nestlé Trade Desk’s 85-brand portfolio. Prior to his work on the NTD, he held positions at both Maxus Global and Universal McCann, where he developed programmatic and measurement strategies for clients such as MasterCard, Barclays, NBC Universal, Harvard Business School, and Welch's.
Ben holds a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University.