Dr. Sara Ye is iPinYou’s President of International Markets, based in Seattle, USA. Sara has more than 16 years’ experience in senior digital marketing roles in China and the United States. After obtaining her MBA in the States, Sara joined Google Mountain View Headquarters’ Adwords International Operation then managed Adwords product marketing for both DSO and OSO in Google China. From Google, she went on to found the GroupM China Performance Marketing team at WPP from scratch to be the industry leader winning numerous awards in less than four years. In GroupM, she led all search strategic and operational development for GroupM’s four agencies - Mindshare, Maxus, MEC and Mediacom. From WPP GroupM, she moved to IPG as the President of Mediabrands Audience Platform, leading Mediabrands’ social, search, mobile and programmatic buying disciplines and teams then as CEO of iProspect & Amnet China, managing all performance marketing and programmatic buying business operation for all clients of Dentsu Aegis Network. Dr. Ye had also taught advertising courses and supervised EMBA projects in Chinese and international universities.