Lori is a true ‘Technology Catalyst’. As a leading advisor and speaker in innovation, media, and technology worldwide, Lori works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest solution recommendations for this ever-changing media landscape.Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands.Lori works on her StoryTech™ initiative which facilitates communication between storytellers and technology companies. Her trends briefings and tours products have become well known globally through her work @CES, @NAB, @NATPE and @AdTech. Los Angeles Based, Lori is a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. You can find her broadcasting weekly on Voice America's business channel on 'The Tech Cat Show'