Zane Vella is CEO and founder of Watchwith, a software platform used by major TV networks to engage audiences and create new, high-value digital ad products for innovative brands and marketers. Watchwith makes it possible for TV networks and brands to deliver In-Program advertising along with value-added audience engagement on whatever platform or device the audience chooses to enjoy their shows. Leading networks including Fox, CBS, A&E, Bravo and Syfy use Watchwith to deliver a more engaging video experience across TV everywhere, mobile apps, connected TVs, Twitter, Facebook and other consumer touch points. Vella has led the development of interactive products and platforms for companies including Apple, Disney, NBCU, and Netflix and has 20 years experience at the intersection of TV, Internet and UX design. He is a graduate of the Georgetown School of Foreign Service and the Harvard Graduate School of Education.