As vice president, global automated monetization, Jeremy Hlavacek oversees all programmatic sales and monetization efforts globally as well as Weather’s SMB channel, which works with local and mid-market advertisers via automated platforms.
Previously, Hlavacek was the vice president, programmatic. In that role, he oversaw all of Weather’s domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, Weather’s programmatic business enjoyed triple digit revenue growth while successfully partnering with a growing direct sales organization to capture programmatic dollars without cannibalizing guaranteed business. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WeatherFX division, where he was responsible for overseeing technology partnerships and business operations to support the WeatherFX business.
Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first agency trading desks. He was responsible for strategic partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.
Hlavacek's previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.
Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.