Warren Zenna is the EVP, Managing Director of US operations for Mobext, Havas Media’s Global Mobile Marketing unit. With over 20 years of experience in digital marketing, and vast knowledge of the North American market, Warren oversees the strategy, development, deployment and optimization of innovative mobile experiences for brands and provides thought leadership for the Havas Media organization as it advances deeper into the mobile marketing ecosystem.
Warren leads Mobext US from the New York office and oversees the entity’s service groups including mobile strategy, mobile experience and product development, as well as mobile media trading and audience planning. He leads a team of mobile experts across Havas’ US offices – New York, Boston and Chicago - including media strategists, creatives, developers and programmatic traders to create meaningful mobile connections between customers and brands. Mobext currently develops mobile marketing solutions for clients such as Sears, McDonald’s, LVMH, Fidelity and Dish Network.
Before joining Mobext, Warren ran his own digital consulting firm, Zenna Consulting Group. Prior to that, he was the US Strategic Lead for Phonevalley, Publicis Groupe’s global mobile arm. His career in digital marketing dates back to the late 90’s, and includes work for brands across a wide variety of verticals: financial services, consumer electronics, CPG, Healthcare/Pharma, B2B, automotive, luxury, apparel, entertainment, media, retail, etc.