Howard Shimmel is chief research officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with the company’s heads of sales and data.
Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s prior experience includes research roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
Shimmel is a frequent speaker at media research conferences and other industry events. He is a former chairman of the Video Advertising Bureau (known at that time as the CAB) national research committee and a recipient of the group’s Jack Hill Award for excellence and integrity in media research (1993) and its President’s Award (1990). Shimmel received a bachelor of science degree from the State University of New York at Stony Brook.
Turner, a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com, HLN and Great Big Story; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports, Bleacher Report and ELEAGUE.