David is a director at the PwC Experience Center, exploring emerging technologies, innovation and how brands create better experiences. Previously, David oversaw the day-to-day operations of the AT&T AdWorks Lab, a place to explore insights from our proprietary, aggregate data and innovative ad opportunities. In early 2000, David started one of the first Lbs to explore the intersection of, technology and brand storytelling, the Brand Experience Lab.
Previously, David explored emerging technologies for 20 years, starting with virtual reality in 1990. He continues to explore emerging technologies that enable companies to create more compelling, authentic and relevant brand experiences.
His work has won major awards, including 2 Gold Pencils, a Cannes Lion and his in-cinema work was called “one of the best ideas in the world” by Brandweek. He is also a leading voice in the conversation on the socialization of place and the exploration of how digital technologies will impact the physical space.
David has been very fortunate to have the chance to travel with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.