Leads Global Content & Media Monetization at Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for re-imagining the organization’s approach to brand communications by unlocking new models for content creation and distribution. Laura is tasked with driving global content strategy, and developing new partnerships to create powerful brand content that can ultimately be monetized. Previously, Laura led North American Media & Communications Planning for Mondelez International, where she led initiatives like Blink Studios; a first of its kind real-time video studio, and Shopper Futures; a program aimed at inventing the future of retail. Laura is an export of the Mondelez International Canada team, where she began her career as a brand marketer.