Welcome to the Exhibitor Service Center

Everything you need to plan for the event is accessible from this page. Please take a moment to read through each section below to make sure you understand the requirements, deadlines, and processes. If at any point you have questions or need help, please contact us at [email protected]


Key Sections:

Quick Links:

  1. Rules and Regulations
  2. Update Company/Booth Profile
  3. Exhibitor Service Manual
  4. Exhibitor Appointed Contractor
  5. Exhibitor Registration
  6. Exhibitor Insurance
  7. ad:tech Logo

Everything you need to plan for the event is accessible from this page. Please take a moment to read through each section below to make sure you understand requirements, deadlines, opportunities, etc.

Thank you and we look forward to seeing you in New York in November!

1. Rules and Regulations

Please take the time to review and be familiar with the Rules and Regulations (PDF).

Every exhibitor must adhere to all items outlined in our Rules and Regulations guide. If any company is found not complying with these guidelines, Show Management may require changes to an exhibitor’s booth setup onsite at the exhibitor’s expense. These guidelines include requirements from the facility.

View Rules and Regulations (PDF)

2. Update Company/Booth Profile

Attendees will search the ad:tech website for the exhibitors they want to visit at the show.

Make sure your Online Company/Booth Profile is complete (1,000-character limit) so they have the details they need to add you to their onsite plan. Be sure to add your social links to increase your following. Update your Profile right away for maximum exposure.

3. Exhibitor Service Manual

For our exhibitors' convenience, we have partnered with Freeman to host all of the show orders from all of our service partners on one site. View Exhibitor Service Manual
Our Exclusive Service Partners include:

  • Centerplate- Catering
  • Experient – Lead Retrieval
  • Freeman - Furniture Rental, Carpet, Freight, Labor, Etc. 
  • Javits- Cleaning, Electrical, Plumbling, Telecommunications & Internet 

Our Preferred Service Partners include:

  • MetroMultiMedia – Audio Visual
  • Exhibit Plant and Floral – Plants and Floral
  • Judy Venn – Models and Spokespeople
  • McRoberts Protective Agency -- Security
  • The Photo Group – Photography

View Exhibitor Service Manual

4. Exhibitor Appointed Contractor

Exhibitor Appointed Contractors (EACs) are service providers that are not on the Official Service Provider list but have been designated by the exhibitor as the company that will be doing a particular service.
If an exhibitor plans on using an EAC, an official request must be submitted to Show Management.

EAC Designation Form
Once approved by Show Management, the EAC Company will need to submit insurance to Show Management for the show to keep on file. EACs that have not provided an Original Certificate of Insurance prior to show move-in will not be permitted access to the expo floor. EAC Insurance to be submitted by October 3rd to the following address: [email protected]


EACs are required to comply with all of the Rules and Regulations and the EAC Guidelines outlined in the ESM.


EAC Guidelines (PDF)

5. Exhibitor Registration

Booth personnel must be registered through the registration page.
Exhibitor badges will allow staff on the expo floor during move-in and move-out hours in addition to access to the expo floor one hour before the show opens and 30 minutes after the show closes.

Each exhibiting company with booth space receives a total of Five (5) Exhibitor Passes:
Three (3) Exhibitor - Expo Passes and Two (2) Exhibitor – Expo & Content Passes per 100 square foot booth:

  • 10' x 10' = 100 square feet
    Receives Three (3) Exhibitor – Expo Passes and Two (2) Exhibitor - Expo & Content Passes 
  • 10' x 20' = 200 square feet
    Receives Six (6) Exhibitor – Expo Passes and Four (4) Exhibitor - Expo & Content Passes
  • No exhibiting company will receive more than twenty (20) passes regardless of booth space.

Each exhibiting company in The Next Big Thing will receive Two (2) Exhibitor – Expo Passes and One (1) Exhibitor - Expo & Content Pass per pod. Exhibiting companies with meeting room space will receive Two (2) Exhibitor – Expo Passes and One (1) Exhibitor - Expo & Content Pass per 100 sq. ft with a maximum of Twelve (12).

Should additional passes above and beyond the allotment for booth personnel be needed, exhibitors will have the ability to purchase Exhibitor – Expo Pass, Exhibitor – Expo & Content Pass and Exhibitor – Platinum Pass through registration at 25% off the current listed price.

Complimentary passes are available through the registration system for exhibitors to register their important customers.

Within Registration, exhibitors also have the opportunity to invite customers to attend ad:tech at a 25% discount. Please note these passes are intended for Attendees only– not booth personnel – and will not allow access to the expo floor at the special exhibitor designated times.

Passes will not be mailed prior to the show and can be picked up at the Exhibitor Registration counter. All passes will incur a $25 replacement fee upon a second printing and require photo ID.

Please contact the ad:tech New York Call Center at 800-424-5249 with any registration questions.

Register Now

6. Exhibitor Insurance

As noted in the Rules and Regulations and on the Booth Space Contract Terms & Conditions, ad:tech, the Facility (The Javits Center) and affiliates (service provider partners) do not provide any form of insurance to cover exhibitor activities and assume no liability or responsibility for loss by any exhibitor from theft, fire, breakage or any other reason.
Exhibitors agree to carry appropriate insurance to cover these risks along with public liability insurance against injury to the person or property of others. Exhibitor shall maintain a program of self-insurance or Comprehensive General Liability insurance covering Exhibitor's participation in the Exhibition, which coverage shall include personal property damage and bodily injury coverage, with limits of at least $1,000,000 for each for each occurrence, and shall name ad:tech as an additional insured.

See Sample Insurance

7. ad:tech Logo

Tell your audience to meet you at ad:tech! Use the ad:tech New York logo and banners on your website and in your email signatures. Click on the logo or banner you want to download and save. More logos coming soon!



Exhibition Enquiries

Eric Yapalater's picture
Eric Yapalater
Director, Strategic Partnerships
brian.urquhart's picture
Brian Urquhart
Director, Strategic Partnerships