Through the years David has been primarily focused on digital communications, but more recently he has been involved in bringing digital sensibilities to the traditional media world. David is responsible for running MAGNA across North America which includes investment, innovation and intelligence practices. Currently setting the course for the way that media and marketing will be measured, purchased and optimized over the next several years and the business could not be any more interesting. David has worked across many industries, from consumer package goods to technology, retail and beyond. Some of the brands he worked with include Coca-Cola, Johnson & Johnson, Sony, Microsoft, Chrysler, MasterCard, L'Oreal, Verizon, Kohl's, Intel, Lowe's, Wendy's, US Army, Brown Forman, and Bacardi. In 2012, he was named a Media All-Star as well as one of the "Adweek 50 movers and shakers" in the world of marketing. He leads the 4A's Interactive Marketing Committee as Chairman and led Project Reinvention, a joint 4A's/IAB taskforce to improve business processes and workflow efficiency in the digital space.