08:00
Expo Hall
8:00am - 4:45pm
09:00
Expo Hall
9:00am - 4:00pm
09:00 – 09:45
Keynote Hall
9:00am - 9:45am

A fireside chat with Andrew Essex, moderated by Catharine Hays.

Andrew discusses the rise and fall of Adland and how global marketers can innovate their way to a better ad-free future.  In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.

Former CEO, Tribeca Enterprises & Author, "The End of Advertising"
Tribeca Enterprises
Executive Director, The Future of Advertising Program
The Wharton School
09:45 – 10:30
Keynote Hall
9:45am - 10:30am

Digital media has been getting hit pretty hard in the last year. Bad press with ad quality and placement along with transparency in not only placement but agency relationships have given the business a black eye. While the complexity of the business seems to have no end with viewability, transparency, and reporting discrepancies leading the way, no one seems to be focused on the deepest, darkest secret in the business: it’s in everyone’s best interest to clean up the business. Brands are finally starting to question the promises that are being made and confronting the reality that the digital advertising industry has thrived for so long in part due to its lack of standards. Put another way, the industry evolved so fast, those creating standards couldn’t keep up. This leadership keynote will shine a light on the new rules of engagement in an ecosystem that is riddled with complexity and change.

VP, Global Marketing Innovation
General Electric (GE)
Chief Digital Officer & Chairman
GroupM
Founder
Motivity Marketing
Director of Product Management, Sustainable Ads
Google
10:30 – 10:45
Expo Hall
10:30am - 10:45am
10:45
Stream 5: Practical & Tactical
10:45am - 12:40pm

We want you to walk away with practical knowledge and tactics you can implement when you get back to your desks today. These sessions will share actionable insights for your advertising and marketing strategies.

Stream 6: Solving for the Future of Media
10:45am - 12:40pm

How can publishers keep up with the media giants (cough, cough, Facebook and Google)? When it comes to identity graphs they’re able to build in walled garden environments and the superb user experience people love, what’s a publisher to do? How will the industry solve for the big issues of trust, fraud and transparency in the supply chain? What new monetization models are publishers innovating? How will all of this affect, change, and improve upon digital advertising? Join this track to learn about the future of media.

10:45 – 11:20
Stream 5: Practical & Tactical
10:45am - 11:20am

The lines are blurring between brand and performance marketing, as brand marketers are increasingly using DR and performance tactics and metrics. Charlie Cole will share the process he is using to lead his brands to tactical integration, and what the implications are for culture, management process, and analytics.

CDO, & Chief eCommerce Officer - Tumi and Samsonsite
Tumi
Stream 6: Solving for the Future of Media
10:45am - 11:20am

Keeping up with changing technologies, community sentiment and rules from Facebook, Google and more, can be challenging. Our experts dive into the best way to help you create an identity that generates a passionate fan base to create conversions that stick. The future of identity continues to evolve and this session shows you how to innovate in this ever-changing space. 

Head of Global Big Data Platforms
American Express
Director, Data & Ad Effectiveness
IAB
CEO
Digital Content Next
Chief Technology Officer
Merkle
11:30 – 12:00
Stream 5: Practical & Tactical
11:30am - 12:00pm

Oracle, Sales Force, Adobe, etc. are spending billions of dollars buying up AdTech and MarTech companies. Although their solutions are currently loosely coupled, the promise is that they will eventually be tightly integrated. When they are, they will allow marketers to calculate the lifetime value of the customer and manage marketing campaigns to maximize strategic value versus tactical measures such as clicks. The promise of a seamless transition (from boardroom financials to lifetime value to customer lifecycle to exchange bidding to email) down the road is exciting. However, there’s a debate about whether or not converge is inevitable, and about its value. The alternative viewpoint is that at each level of the marketing stack, there are point solutions that are best of breed. Some marketers and all point solution providers claim that anyone buying a full stack solution from a SaaS company is giving up potential performance. It's a big hairy question: Does the overall strategic benefit offset the incremental gains in performance? Join this session, which will unpack:

  • What are the needs driving convergence?
  • How are all of these solutions coming together?
  • What are the tradeoffs of point vs. end to end solutions?
  • With so many competing "solutions," what the heck are we buying?

 

In this session, you’ll hear the current landscape, as well as the opportunities and operational roadblocks holding us back.

Digital Marketing Lead / Head of Marketing Product Management, Consumer Banking
Capital One
Stream 6: Solving for the Future of Media
11:30am - 12:00pm

Three words — trust, safety and transparency — have dominated the digital media conversation for the better part of a year. They are essential for building any sustainable business model in any industry and in any marketplace. How has trust impacted the relationship between advertiser, publisher and consumer? What are the economic implications of the flight to safety? Why is transparency a key factor in how the future will play out for the entire digital advertising ecosystem? 

 

Join the conversation as we explore what it takes to build the sustainable future for trusted advertising. You’ll hear from experts who are participating in TrustX, a purpose-driven, cooperative programmatic advertising marketplace, where more than 30 premium content publishers, including CBS, Condé Nast, Financial Times, The Guardian, Washington Post, NBC and Hearst, are working together with all the major ad agency holding companies and hundreds of high-quality brand advertisers to hit the reset button on programmatic trading, and drive more value from every dollar invested. TrustX CEO, David Kohl, and a panel of experts from these participating TrustX companies, will provide compelling insights about the enormity of the trust issues impacting the industry and how these leaders are working together toward solutions.

President & CEO
TrustX
SVP, Oracle Data Cloud & Co-Founder
Moat
VP, Marketplace Innovation
Magna
Spotlight Theatre on the Expo Floor
11:30am - 11:45am

Over the coming months, we will begin to see a significant increase in the amount of media velocity around the topic of AI + AR, specifically computer vision enhanced experiences. This session is an overview on computer vision, implications for marketers, the role of Gen Z and how it will scale through a very well established ecosystem. 

Chief Digital Officer
Epsilon
12:10 – 12:40
Stream 5: Practical & Tactical
12:10pm - 12:40pm

Loyalty isn't what it used to be. New research from McKinsey shows that consumer loyalty—despite significant investments in loyalty programs—is surprisingly weak. The elusiveness of loyalty suggests that marketers looking for top-line growth need to place more emphasis on getting consumers to consider their brands from the outset, rather than trying to win their allegiance after they buy. This revelation, which has profound effects on where and how marketers focus their resources, is based on analysis of more than 125,000 consumers showing that in 27 of 30 categories studied, consumers tend to shop around. In this session, McKinsey Partner Bo Finneman shares key insights and chats with experienced brand marketer, Joshua Palau, about predictive indicators of brand health and growth potential. Based on analysis and years of experience, they highlight three pro-active moves marketers can take to boost consideration of their products.

Partner
McKinsey & Company
Associate Partner
McKinsey & Company
VP of Digital & Omnichannel
Bayer US
Stream 6: Solving for the Future of Media
12:10pm - 12:40pm

What’s the future of publisher monetization? How will publishers compete with the high quality, quick loading, user-friendly walled garden’s of Facebook and Google? Should they build or buy technology that keeps them ahead? What cool tech (AR, VR, Native, etc.) are they using to create new experiences for consumers, and new lines of revenue for their brands? Advertisers won't want to miss hearing from innovation leaders from today’s top publishers about new ad opportunities and user experiences they can partner on.

Head of Product
HuffPost
VP Commercial Product & Innovation
The Washington Post
Senior Vice President, Advertising & Innovation
The New York Times
Executive Director, Media & Entertainment
Ernst & Young
Spotlight Theatre on the Expo Floor
12:10pm - 12:25pm

The bar has never been higher for brands. Consumers are more distracted than ever, with shrinking attention spans and greater choice in how and where they consume media. Competition for attention has never been higher, with brands and advertisers battling for every space in every corner of our lives – from TV and mobile devices to planes, trains and automobiles.

So how can marketers know if their messages broke through the clutter? How will they know if the creative was strong enough to beat the rapid succession of advertising and make an emotional and lasting connection with their consumers?

Asking and telling isn’t always enough. It was hard enough in the pre-digital age. Just think about the game of telephone, and how rarely the correct message was relayed through the line. Now picture the same game with everyone engrossed with their mobile devices. Our brains, never mind our inherent biases, do not have the ability to consciously process everything that happens around us – let alone verbally relay it with accuracy.

To gain real insights, we need methods that do not depend on what consumers can’t provide, but rather on what they can. Non-conscious, unbiased, neurobiological based responses. In order to break through in this complex environment, marketers must have an understanding of how our brains process information in the modern media landscape. Consumer neuroscience delivers insights that go deeper than asking someone a question or having them fill out a survey.

Modern challenges require modern solutions.

EVP, Chief Neuroscientists
Neilson
12:40 – 1:30
Keynote Hall
Spotlight Theatre on the Expo Floor
Met Pavilian 2nd Floor - A
Met Pavilian 2nd Floor - B
12:40pm - 1:30pm
1:30
Stream 7: The New Economy
1:30pm - 3:15pm

New economy businesses have fundamentally started in a new place and disrupted categories. How can legacy businesses pivot and learn from this? Most recently, Amazon bought Whole Foods, Walmart bought Jet.com, and in the largest eCommerce deal in history, PetSmart acquired Chewy. So what is the future of retail and how does media, marketing, and customer experience interplay in the new economy? How can we foresee the future of the industry and respond to new competitive challenges?

Stream 8: The Future of...
1:30pm - 3:15pm

What breakthrough technologies are coming down the pipeline that will disrupt advertising and marketing? These session will cover emerging new visions for technology and media, and offer a unique perspective on innovation in the post-advertising era.

Spotlight Theatre on the Expo Floor
1:30pm - 3:15pm
Sponsored By
1:30 – 2:05
Stream 7: The New Economy
1:30pm - 2:05pm

As a brand marketer, venture investor, and startup advisor, Dave Knox provides a one-of-a-kind worldview into the changing relationship between disruptive startups and Fortune 500 companies. In this talk, based upon his book "Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips," Knox teaches the world’s largest companies how to foresee the future of their industry and respond to these new competitive challenges.

Managing Director
WPP Ventures
Stream 8: The Future of...
1:30pm - 2:05pm

It's not news that advancing technologies have led to tremendous innovation in advertising and marketing, and every day we see new stories about the potential of technology to further disrupt the business. This session looks beyond the current focus on improvements in efficiency and augmentation of techniques (like profiling and targeting), and delves into some of the radical new capabilities for individuals, consumers, and brands. Coming down the pipeline, technologies that seem to be outside the marketing and advertising industries will increasingly shift the way we do business and manage relationships. This session will cover emerging new visions for technology and media, and offers a unique perspective on how these markets are shifting and on corporate innovation in the post-advertising era

SVP & Head
Samsung NEXT International
Chief Digital Officer
American Association of Advertising Agencies
Spotlight Theatre on the Expo Floor
1:30pm - 1:45pm
Global Head of Marketing Innovation & Global Brand Director
Havas Group
2:15 – 2:40
Stream 7: The New Economy
2:15pm - 2:40pm

What will your brand mean in an automatic future? Based on several pieces of research, this session focuses on the impact of "automatic buying" on the customer journey, marketing and advertising. What kinds of brands are particularly susceptible or immune? How will product discovery work or will it? Join us for this glimpse into the future of The New Economy.

VP, Research
Econsultancy
Stream 8: The Future of...
2:15pm - 2:40pm

The future of marketing transformation is powered by artificial intelligence (AI), multi-core computing, and natural interfaces creating the next frontier of customer experience management (CXM). It’s beyond modern marketing. Machine learning and AI allow us to analyze a vast universe of data signals across actions, preferences, sentiment, and interests to create intelligence-driven insights for how brands take the next step. In this session Grad Conn, General Manager & CMO, Microsoft U.S.A. will talk about how we use machine learning today to power sales and marketing recommendations based on propensity to drive next logical action to nurture prospects from opportunity to sale.

GM & CMO
Microsoft
Spotlight Theatre on the Expo Floor
2:15pm - 2:25pm

Join this session to hear results of an annual research survey on the most important digital innovations for digital marketers.

St. John's University
2:50 – 3:15
Stream 7: The New Economy
2:50pm - 3:15pm

According to reports, Amazon makes up roughly 51% of all ecommerce sales in the United States. On top of that, Amazon.com users have higher buying intent than any other location on the web. With such a giant share of the market, it's no secret that manufacturers, resellers, and the like are turning to Amazon to help diversify and grow sales. But there are many ways to engage with Amazon, so some brands struggle with how. For example, Amazon Marketing Services (AMS) is an essential tool for brands to drive targeted traffic to product pages. But once an AMS campaign has been launched, it needs to be monitored and adjusted to get the best results possible. So what’s the strategic mindset and experience needed to help you sell more product on Amazon? Join this session to hear about how one brand tackled their goals by leveraging Amazon.

President
Resolution Media
Sr Manager, US eCommerce Strategy
GlaxoSmithKline
Group Director
Resolution Media
Stream 8: The Future of...
2:50pm - 3:15pm

At a time when brands and advertisers are struggling to connect with audience as more and more people use ad-blockers and online video is having less impact, conversational computing has the potential to open a totally new market opportunity whereby listeners are empowered to engage and respond with the brands and products they are actually interested in - and not have to hear non-relevant information. There are a handful of technologies being developed that make audio advertisements fully interactive and voice responsive, enabling brands to be present across any voice-first platform in a native and positive way.

However, are we in danger of going into voice the same way we did with everything else? By making audio experiences that work in a fresh, native, and intuitive way, we can bring our brands to consumers in the many apps and services developing in the ecosystem that can drive growth and innovation. This session will cover the issues and opportunities that face this growing sector and will also describe the technology that underpins these services, and the potential for brand engagement and monetization as they are rolled out across Alexa, in-car, mobile and other voice driven devices.

Head of Media Innovation
General Electric (GE)
EVP, Managing Director, Media
Giant Spoon
Sr. TPM, Amazon Alexa Machine Learning
Amazon
CEO & Co-Founder
Instreamatic AI
CRO
Panoply
Spotlight Theatre on the Expo Floor
2:50pm - 3:05pm
VP of Shootsta North America
Shootsta
3:15 – 3:30
Keynote Hall
Spotlight Theatre on the Expo Floor
Met Pavilian 2nd Floor - A
Met Pavilian 2nd Floor - B
3:15pm - 3:30pm
3:30 – 4:00
Keynote Hall
3:30pm - 4:00pm

The Next Big Thing Startup Competition will shine the spotlight on some of the most valuable new and up-and-coming companies in the advertising, marketing and digital media space. This year, a group of advisors will hand pick 5 finalists specifically suited to our audience, following a call for submissions. Then, at the 2017 ad:tech NY event, the companies will vie for votes.

ad:tech NY’s 1st annual The Next Big Thing Startup Competition will help both attendees and the greater ad:tech audience discover 5 new technologies and/or services that will take their companies to the next level.

Growth Stage Technology Investor (Judge)
Stripes Group
Associate (Judge)
Bertelsman Digital Media Investments
VP, Digital Innovation & Entrepreneurship (Judge)
L'Oreal
Vyrill
CEO & Co-Founder
Clinch
CEO
Netra, Inc.
CEO & Co-Founder
Instreamatic AI
4:00 – 4:15
Keynote Hall
4:00pm - 4:15pm

As a serial entrepreneur with several successful exits over the last 15 years across diverse business sectors, Alexandre Mars is very good at predicting trends before they become mainstream – and capitalizing on them.

Understanding the demands of a new socially conscious generation, Mars created Epic Foundation as a platform for individual and corporate donors to engage in charity through technology, allowing them to select, monitor and experience their impact. He’s injecting new momentum into the world of philanthropy by shattering outdated restrictions to the act of giving using what has traditionally been consumer technology.

Millennials care about brands that have “meaning.” If you want to hire millennials, if you want them to consume your products or services, if you want investors to fund your ventures, then you need to demonstrate a presence of social good.

This is the future; and this time, Mars wants you to get ahead of it. He’s on a mission to make giving the norm. Join him in creating an Epic world of successful business and effective charity.

Founder & CEO
Epic Foundation
4:15 – 4:45
Keynote Hall
4:15pm - 4:45pm

With humour and palpable emotion, Jamie challenges audiences to think differently about success, failure, hard work and fear, as he shares insights from his journeys, adventures and explorations to and through the world’s most dangerous places. Perfect for audiences seeking expertise on risk-taking, project management, and team building, Clarke delivers powerful perspectives on learning from failure, the art of grunt work, conquering fear of focus and above all — living life with passion.

CEO & Co-Founder, CEO
Live Out There