The ad industry has been reactive for far too long.

In the midst of massive change, there’s little regard for our users’ time and energy (and very little truth). Brands, agencies and technology companies that want to win need to be direct. It’s time to tell the truth. It’s time to get real about the experiences that digital advertising can deliver -- and then purposefully invest in creating that bold, customer-centric future.

We know that people “buy into” experiences -- and that’s more important to them than buying products. We also know that consumers respond to brands (and experiences) with a clear purpose they can support. Call it the “conscious economy,” or the "new economy of purpose” -- but whatever you call it, know that people support and spend with companies that offer them an immediate way to get involved and live “purposefully.”

Madtech -- where marketing meets advertising and technology -- is powered by this rising consciousness, and it’s bringing new life to the industry through emerging technologies and activations that offer consumers purpose led environments. The result? A sense of co-ownership and real-world impact. Consumers are participating in making a difference -- and madtech can help.

So, how can brands evolve, engage and collaborate with consumers, agencies, madtech, influencers, and publishers to deliver? What tools and tactics are needed to get from a to b faster on and off platforms? Join us at ad:tech New York 2018 to explore, debate and participate in our new collective agenda: purpose, experience, impact.

Tracks:

Connection: Examine revolutionary ways to create powerful conversations and communities

Connectivity doesn’t happen merely through data points aligning. Meaningful messaging or content that sparks engagement and attracts rather than interrupts leads to authentic, fruitful connection. What does that mean in advertising? How do you fuel community? In this track, we’ll explore the best partners for deriving those connections, and how advertisers can strategize and operate in an era defined by a quest for connectivity.

Experience: Provide powerful connections through seamless customer experiences

The most powerful brand experiences ride the coattails of cultural moments to create a feeling – an emotional hook – that naturally drives action, and hence engagement. The payoff for these emotionally charged experiences is brand loyalty and brand advocacy. What are real experiences that yield powerful, connective outcomes? This track is a deep dive into what the modern day consumer experience look like in the post-platform era.

Activation: Drive action in a competitive digital ecosystem

We’ll explore how brands are utilizing evolving madtech and taking advantage of the latest technologies to become more deeply relevant to their consumers and drive activation. Are brands beginning to use new customer metrics, outcome based metrics, or are they simply forcing old ROI approaches to a new world of data driven and customer led engagement? Join us to dig deep.

Believe the Hype: Explore emerging technologies, ideas, and innovative marketing strategies

Breakthrough technologies are adding value and moving the industry forward at lightning speed. From AI to blockchain, from VR/AR to Bio-hacking -- enablement over disruption is the new way of influence. Hear how top brands are using new tools to take their marketing to the next level.