Ad-blockers. Netflix bingers. Micro-influencers and more. Technology has completely transformed the marketing landscape, empowering consumers and forcing brands to re-think how to deliver real value.
Welcome to the Post-Advertising Era, where creativity, technology, emotion and innovation collide.
The demand for personalized, meaningful engagement has inspired a new wave of marketing strategies backed by a powerful array of technology platforms. This shift is the focal point of the Post-Advertising Era, where creative use of technology will push your business ahead and deliver exceptional customer experiences. In the Post-Advertising Era, innovation drives action.
At ad:tech NYC, we’ll explore the tools and tactics that savvy marketers are deploying to thrive in this transformative time. Curious brand, agency and media leaders will have the opportunity to connect with other practitioners, creative thinkers and leading technology experts, all under one roof at The Metropolitan Pavilion.
In addition to a new, more centralized venue, we’ve radically changed the way the ad:tech agenda is structured. We want you to be able to walk into any stream and get information and insights that empower you to make smarter decisions. So instead of offering sessions by channel, we’ve structured each day according to the challenges (and opportunities) marketers encounter on a daily basis.
Instead of silos, you’ll find sessions targeted to each stage of the customer journey, weaving strategies and tactics for mobile, social, data and commerce into discussions about Brand Awareness, Audience Targeting, Driving Sales, Loyalty & Retention and more.
The Post-Advertising Era is channel-agnostic -- and we want you to walk away with a deeper understanding of how all the channels work together. The Post-Advertising Era is driven by technology -- and we want to be sure that you’re plugged into the best tools available. The Post-Advertising Era is here. The question is, are you ready for it? Join us at ad:tech New York this November 1-2 to be sure.
*Of course advertising is hardly dead - it just needs to evolve!